Digital marketing refers to the use of online platforms and technologies to promote and advertise products, services, or brands. It encompasses a variety of tactics and strategies, including:



1. **Search Engine Optimization (SEO)**: Improving a website's visibility on search engines like Google.

2. **Content Marketing**: Creating and sharing valuable content to attract and engage a target audience.



3. **Social Media Marketing**: Using social media platforms to connect with audiences and promote brand messages.

4. **Email Marketing**: Sending targeted emails to nurture leads and maintain customer relationships.

5. **Pay-Per-Click (PPC) Advertising**: Running ads on search engines or social media where advertisers pay each time an ad is clicked.

6. **Affiliate Marketing**: Partnering with other businesses or individuals to promote products and share commissions on sales.

7. **Influencer Marketing**: Collaborating with influential people to endorse or review products.



Overall, digital marketing leverages digital channels and tools to reach and engage potential customers, drive traffic, and ultimately achieve business goals.